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Search: subject:"Self-Image"
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self-image
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Brand concept consistency
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Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
Royo-Vela, Marcelo
;
Pérez Sánchez, Mónica
- In:
European Research on Management and Business Economics …
28
(
2022
)
3
,
pp. 1-10
self-image
and, (d), as a consequence, the purchase intention and brand loyalty are affected in a negative way. From a …
Persistent link: https://www.econbiz.de/10014525612
Saved in:
2
Bribing the Self
Gneezy, Uri
;
Saccardo, Silvia
;
Serra-Garcia, Marta
;
van …
- In:
Games and Economic Behavior
120
(
2020
),
pp. 311-324
biased while preserving their
self-image
as ethical and identify limits to advisors' ability to self-deceive. In experiments …
Persistent link: https://www.econbiz.de/10012505192
Saved in:
3
The impact of self-concept and its congruence with different brands on purchase intention: Evidence from Pakistani consumers
Sandhu, Moeed Ahmad
;
Usman, Muhammad
;
Ahmad, Zubair
; …
- In:
Pakistan Journal of Commerce and Social Sciences (PJCSS)
12
(
2018
)
2
,
pp. 695-709
perceived self (
self-image
) and accordingly develops attitude towards brands which ultimately influences their purchase … intention i.e. those brands are preferred which matches with one.s perceived
self-image
. Findings also confirmed that Self …
Persistent link: https://www.econbiz.de/10011938622
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