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An explicit Nash equilibrium for a market share attraction game
Schuur, Peter
;
Badur, Bertan
;
Sencer, Asli
- In:
Operations Research Perspectives
8
(
2021
),
pp. 1-11
study, we aim to design a practical marketing
management
tool
. We consider a non-cooperative marketing environment with …
Persistent link: https://www.econbiz.de/10012662838
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