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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl‐Maack, Verena
; …
- In:
Psychology & Marketing
41
(
2024
)
4
,
pp. 819-837
, the authors theorize that branded AR content can reduce the perceived physical,
spatial
distance
between a consumer and a …
Persistent link: https://www.econbiz.de/10014524999
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