Bui, Trong Tien Bao - In: Journal of Tourism, Heritage & Services Marketing 8 (2022) 2, pp. 48-57
Purpose: The current study aims to evaluate and validate travel intention through the extended theory of planned … behaviour (TPB) and overall image of the destination, e-WOM, that travel intention linked to actual tourist behavior. Methods: A … variable linking between e-WOM and travel intention, which in turns lead to increasing actual tourist behavior. Implications …