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~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Quelle"
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Search: subject:"television"
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Fernsehwerbung
465
Television advertising
465
Television
447
Fernsehen
441
USA
427
United States
426
Fernsehprogramm
363
Television programme
361
Werbewirkung
295
Advertising effects
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Cable television
211
Consumer behaviour
195
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Deutschland
155
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153
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144
Television industry
143
Media usage
141
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Advertising
120
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118
Broadcasting policy
98
Rundfunkpolitik
98
Internet marketing
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95
Großbritannien
87
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87
Competition
85
Digital broadcast
77
Digitaler Rundfunk
77
Professional sports
69
Profisport
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Sportveranstaltung
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Privater Fernsehsender
67
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44
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Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Coffey, Amy Jo
5
Evens, Tom
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Kruse, Jörn
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schellhaaß, Horst-Manfred
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Breuer, Christoph
4
Cave, Martin
4
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Europäische Kommission
4
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
2
Direktorenkonferenz der Landesmedienanstalten
2
Europarat
2
Fribourger Arbeitskreis für die Ökonomie des Rundfunks
2
Hamburger Forum Medienökonomie
2
Universität zu Köln / Institut für Rundfunkökonomie
2
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
Deutschland <Bundesrepublik>
1
Europäischer Rat
1
Forskerkonference om Børn og TV-Reklame <1992, Skodsborg>
1
Institut für Integrationsforschung <Hamburg>
1
Institutet för Ekonomisk Forskning <Lund>
1
International Telecommunications Society
1
Internationaler Hamburger Workshop zu Sport und Ökonomie <3, 2003, Hamburg>
1
Kommission zur Ermittlung der Konzentration im Medienbereich
1
Landeszentrale für Private Rundfunkveranstalter
1
Mainzer Tage der Fernseh-Kritik <25, 1992, Mainz>
1
Mainzer Tage der Fernsehkritik <25, 1992, Mainz>
1
Markaz al-Imārāt li-d-Dirāsāt wa-'l-Buḥūṯ al-Istrātīǧīya
1
Medien-Rechtliches Symposium <1985, Hamburg>
1
Nordic Council of Ministers
1
Rumänien / Parlament
1
Television Baltica <2, 1995, Kiel>
1
Télévisions de France et d'Argentine, enjeux, défis et perspectives <Veranstaltung> <2013, Rodez>
1
Unabhängige Landesanstalt für das Rundfunkwesen
1
University of Ottawa / Centre for Trade Policy and Law
1
Universität zu Köln / Institut für Rundfunkrecht
1
Zweites Deutsches Fernsehen
1
Österreich
1
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Published in...
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The journal of media economics
119
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
International journal on media management : JMM
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
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ECONIS (ZBW)
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
Can
television
reduce xenophobia? : the case of East Germany
Hornuf, Lars
;
Rieger, Marc Oliver
;
Hartmann, Sven Alfred
- In:
Kyklos : international review for social sciences
76
(
2023
)
1
,
pp. 77-100
Persistent link: https://www.econbiz.de/10014311248
Saved in:
3
Television
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
4
Television
and fertility : evidence from a natural experiment
Bönisch, Peter
;
Hyll, Walter
- In:
Empirical economics : a quarterly journal of the …
64
(
2023
)
3
,
pp. 1025-1066
Persistent link: https://www.econbiz.de/10014226337
Saved in:
5
Rent control according to Seinfeld
Sanders, shane
;
Luccasen, R. Andrew, III
;
Alakshendra, …
- In:
The American journal of economics and sociology
82
(
2023
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014312289
Saved in:
6
European men's club football in the eyes of consumers : the determinants of
television
broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
7
The Indonesia policy on
television
broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
8
Over-the-Top
Television
Services and Changes in Consumer Viewing Patterns in South Africa
Tengeh, Robertson Khan
;
Udoakpan, Nokuphiwa
- In:
Management dynamics in the knowledge economy
9
(
2021
)
2/32
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012596793
Saved in:
9
Optimisation of UCB algorithm based on cultural content orientation of film and
television
in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
10
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and
television
industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
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