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~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Product testing
86
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86
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23
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19
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14
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14
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3
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2
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International journal of product development : IJPD
2
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2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
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2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
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1
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Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of collaborative enterprise : IJCEnt
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International journal of consumer studies
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International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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81
Wirkungsanalyse für segmentspezifische Warentestwerbung : d. Zielgruppe: sozial schwache Jugendliche
Buschmann, Vera
-
1986
Persistent link: https://www.econbiz.de/10000693639
Saved in:
82
Unternehmerische Reaktionen auf vergleichende Warentests : e. empir. Vergleich zweier Erklärungsmodelle
Fritz, Wolfgang
- In:
Journal of business economics : JBE
56
(
1986
)
4
,
pp. 44-424
Persistent link: https://www.econbiz.de/10001009336
Saved in:
83
Wirkungsanalyse für segmentspezifische Warentestwerbung : d. Zielgruppe: sozial schwache Jugendliche
Buschmann, Vera
-
1986
Persistent link: https://www.econbiz.de/10012699865
Saved in:
84
Certification and product testing : some problems in consumer information systems
Weperen, Willem van
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10001007916
Saved in:
85
Vergleichende Warentests und die Funktionsfähigkeit des Wettbewerbs : Ergebnisse empir. Studien
Raffée, Hans
- In:
Wirtschaft und Wettbewerb
35
(
1985
)
9
,
pp. 661-669
Persistent link: https://www.econbiz.de/10001011943
Saved in:
86
Use of product-testing organizations'recommendations as a strategy for choice simplification
Olshavsky, Richard W.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
1
,
pp. 118-139
Persistent link: https://www.econbiz.de/10001020621
Saved in:
87
A case for comparative performance information
Wiener, Joshua L.
- In:
Journal of macromarketing : examining the interactions …
5
(
1985
)
2
,
pp. 32-42
Persistent link: https://www.econbiz.de/10001029041
Saved in:
88
The economics of quality testing and disclosure
Matthews, Steven A.
;
Postlewaite, Andrew
-
1984
Persistent link: https://www.econbiz.de/10000709227
Saved in:
89
Der vergleichende Warentest als Herausforderung für das strategische Marketing von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1984
Persistent link: https://www.econbiz.de/10013451841
Saved in:
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