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Search: person:"Alcántara-Pilar, Juan Miguel"
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Consumer behaviour
7
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Alcántara-Pilar, Juan Miguel
13
Barrio-García, Salvador del
8
Crespo-Almendros, Esmeralda
5
Porcu, Lucia
5
Rodríguez-López, María Eugenia
3
Pavluković, Vanja
2
Rojas-Lamorena, Álvaro J.
2
Ahmed-Laroussi, Asma
1
Armenski, Tanja
1
Liébana-Cabanillas, Francisco J.
1
Muñoz-Leiva, Francisco
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Prados-Peña, M. Belén
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Rodríguez-López, M. Eugenia
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Singh, Nidhi
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International journal of hospitality management
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Does the pandemic effect still exist? : a comparative analysis of online food services in India and Spain
Singh, Nidhi
;
Alcántara-Pilar, Juan Miguel
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465631
Saved in:
2
Satisfaction or delight? : a cross-cultural study of loyalty formation linked to two restaurant types
Rodríguez-López, María Eugenia
;
Alcántara-Pilar, …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2646-2667
Persistent link: https://www.econbiz.de/10014446474
Saved in:
3
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
4
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
5
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
6
A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia
;
Alcántara-Pilar, Juan Miguel
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241946
Saved in:
7
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
8
La estrategia de estandarización de McDonald’s : ¿es valorada del mismo modo en todos los países? ; el caso de los jóvenes en España, Turquía, Italia y Bulgaria
Rodríguez-López, María Eugenia
;
Alcántara-Pilar, …
- In:
Revista globalización, competitividad y gobernabilidad …
12
(
2018
)
3
,
pp. 31-48
Persistent link: https://www.econbiz.de/10012098615
Saved in:
9
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
10
Social impacts of music festivals : does culture impact locals' attitude toward events in Serbia and Hungary?
Pavluković, Vanja
;
Armenski, Tanja
;
Alcántara-Pilar, …
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011746317
Saved in:
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