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Search: person:"Becerra, Enrique"
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Becerra, Enrique P.
14
Badrinarayanan, Vishag
6
Becerra, Enrique
4
Korgaonkar, Pradeep
4
Korgaonkar, Pradeep K.
4
Kim, Chung-hyun
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1
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ECONIS (ZBW)
18
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1
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
2
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
3
The effects of acculturation on Hispanic Americans' perceptions of shoplifting
Becerra, Enrique P.
;
Brynildsen, Gina
;
Korgaonkar, Pradeep
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366280
Saved in:
4
Shoppers' attachment with retail stores : antecedents and impact on patronage intentions
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 371-378
Persistent link: https://www.econbiz.de/10012114180
Saved in:
5
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
6
Shopping orientations and patronage preferences for internet auctions
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Becerra, Enrique
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 352-368
Persistent link: https://www.econbiz.de/10010384616
Saved in:
7
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
8
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
9
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag
;
Becerra, Enrique P.
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
Saved in:
10
Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.
;
Badrinarayanan, Vishag
;
Kim, Chung-hyun
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
Saved in:
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