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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Printwerbung : der erste Eindruck zählt! ; Werbeforschung mit dem Tachistoskop
Dabic, Marina
;
Schweiger, Günter
;
Ebner, Ulrike
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10003674486
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