//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"García-Magro, Cristina"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B2B2C ecosystem
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometric analysis
1
Co-citations analysis
1
Customer experience
1
Customer integration
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Gamification
1
Intellectual structure
1
Kundenintegration
1
Literature review
1
Relationship marketing
1
Servitization
1
Social Web
1
Social web
1
Value co-creation
1
Value creation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
García-Magro, Cristina
2
Díaz-Garrido, Eloísa
1
Martín Peña, María Luz
1
Pinillos, María-José
1
Soriano-Pinar, Isabel
1
Sánchez-López, José María
1
Published in...
All
Journal of engineering and technology management : JET-M
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
2
Changes in the intellectual basis of servitization research : a dynamic analysis
Díaz-Garrido, Eloísa
;
Pinillos, María-José
; …
- In:
Journal of engineering and technology management : JET-M
48
(
2018
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011872805
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->