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Anti-branding : analyzing its long-term impact
Awasthi, Brijesh
;
Sharma, Rajesh
;
Gulati, Urvashi
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
4
,
pp. 48-65
Persistent link: https://www.econbiz.de/10009702516
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