Sokić, Katarina; Horvat, Đuro; Gutić Martinčić, Sanja - In: Business systems research : a system view accross … 11 (2020) 3, pp. 14-29
Abstract Background The role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality...