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International journal of intellectual property management : IJIPM
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Massive marketing in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.
;
Isravel, Yabesh Abraham Durairaj
;
Chitra, D.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
Saved in:
2
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
3
Entropy a new measure to gauge search engine optimisation
Lakshmi, S.
;
Sathiyabhama, B.
;
Batri, K.
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011970905
Saved in:
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