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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Millennials' self-identity and intention to purchase sustainable products
Mishra, Sita
;
Shukla, Yupal
;
Malhotra, Gunjan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10014321865
Saved in:
2
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
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