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Search: person:"Marc, Fischer"
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Fischer, Marc
37
Bauer, Hans H.
5
Albers, Sönke
4
Clement, Michel
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Himme, Alexander
3
Sattler, Henrik
2
Schollmeyer, Thomas
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Breuer, Christoph
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Edeling, Alexander
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1
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1
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1
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1
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Journal of business economics : JBE
5
MSI reports : working paper series
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
3
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3
Journal of marketing research : JMR
3
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3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Harvard-Business-Manager : das Wissen der Besten
1
Interfaces : the INFORMS journal on the practice of operations research
1
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1
Journal of sport management : the official journal of the North American Society of Sport Management
1
M & A review : Mergers & acquisitions ; Beteiligungen, Allianzen, Restrukturierungen, Divestments, Private equity
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and economics : QME
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Schmalenbach business review : sbr
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ECONIS (ZBW)
38
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1
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10
of
38
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1
Böse sind immer die Anderen
Fischer, Marc
(
interviewee
);
Storn, Arne
(
interviewer
)
- In:
Harvard-Business-Manager : das Wissen der Besten
43
(
2021
)
3
,
pp. 16-17
Persistent link: https://www.econbiz.de/10012437219
Saved in:
2
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Wenn Effizienz nachhaltig sein soll
Fischer, Marc
;
Moser, Günter
- In:
Controlling & management review : Zeitschrift für …
62
(
2018
)
6
,
pp. 42-47
Persistent link: https://www.econbiz.de/10011943263
Saved in:
5
Agile PMI : vom Buzzword zum Werttreiber im Integrationsprozess
Stich, Christoph
;
Kroemer, Hans
;
Fischer, Marc
- In:
M & A review : Mergers & acquisitions ; Beteiligungen, …
29
(
2018
)
12
,
pp. 418-425
Persistent link: https://www.econbiz.de/10011939674
Saved in:
6
The financial brand value chain : how brand investments contribute to the financial health of firms
Fischer, Marc
;
Himme, Alexander
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011671949
Saved in:
7
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
8
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
9
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
10
Drivers of B2B brand strength : insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
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