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Role of tactile and visual inputs in product evaluation : a multisensory perspective
Balaji, M. S.
;
Raghavan, Srividya
;
Jha, Subhash
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009382058
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2
Don't throw it away : the corporate role in product disposition
Raghavan, Srividya
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 50-55
Persistent link: https://www.econbiz.de/10003982597
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