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Shocker, Allan D.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Managerial finance
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
Saved in:
2
A marketer's view of competition and antitrust law
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95-135
Persistent link: https://www.econbiz.de/10003503819
Saved in:
3
Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Ratneshwar, Srinivasan
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 520-533
Persistent link: https://www.econbiz.de/10001023711
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