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Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh
;
Sukumar, R.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
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2
Heuristics for product-line design using conjoint analysis
Kohli, Rajeev
- In:
Management science : journal of the Institute for …
36
(
1990
)
12
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10001101562
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