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Dynamics of user-generated content and service failure recovery : evidence from millennials
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 600-631
Persistent link: https://www.econbiz.de/10014430702
Saved in:
2
Thematic analysis without paradox : sensemaking and context
Ozuem, Wilson
;
Willis, Michelle
;
Howell, Kerry
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 143-157
Persistent link: https://www.econbiz.de/10013162199
Saved in:
3
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
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