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Xu, Zhenning
7
Ramirez, Edward
4
Frankwick, Gary L.
2
Liu, Yu
2
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Journal of business research : JBR
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1
Evaluating underlying factor structures using novel machine learning algorithms : an empirical and simulation study
Xu, Zhenning
;
Ramirez, Edward
;
Liu, Pan
;
Frankwick, Gary L.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547886
Saved in:
2
Using Google Trends to predict and forecast avocado sales
Wu, Di
;
Xu, Zhenning
;
Bach, Seung
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 629-641
Persistent link: https://www.econbiz.de/10014537287
Saved in:
3
Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning
;
Vail, Colin
;
Kohli, Amarpreet S.
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
Saved in:
4
Board business connections and firm profitability : evidence from China
Liu, Yu
;
Xie, Feixue
;
Xu, Zhenning
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
9
,
pp. 1954-1968
Persistent link: https://www.econbiz.de/10012210924
Saved in:
5
User-generated content as word-of-mouth
Ramirez, Edward
;
Gau, Roland
;
Hadjimarcou, John
;
Xu, …
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 90-98
Persistent link: https://www.econbiz.de/10011884483
Saved in:
6
Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning
;
Frankwick, Gary L.
;
Ramirez, Edward
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
Saved in:
7
The effects of neoliberalism and trade liberalization on China's environment over time : a macromarketing perspective
Xu, Zhenning
;
Ramirez, Edward
;
Xu, JuanJuan
;
Liu, Yu
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011286478
Saved in:
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