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Search: subject:"Attitude formation"
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Attitude formation
9
Consumer behaviour
8
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8
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6
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6
Advertising effects
3
Brand
3
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3
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3
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attitude formation
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2
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1
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1
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1
Attitude formation theory
1
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1
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1
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1
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1
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1
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1
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Harborth, David
2
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2
Besselaar, Peter van den
1
Biker, Patrick
1
Bouckenooghe, Dave
1
Calmfors, Lars
1
Christie, Lorna
1
Coker, Brent L. S.
1
Dimdins, Girts
1
El Hajjar, Samer
1
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1
Foti, Lianne
1
Gilder, Dick de
1
Groenewegen, Peter
1
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1
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1
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1
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1
Kasambala, Josephine
1
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1
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1
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1
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1
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1
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Journal of business research : JBR
2
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2
Computational and mathematical organization theory
1
Corporate reputation review
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of consumer studies
1
International journal of sustainable economies management : an official publication of the Information Resources Management Association
1
International journal of technology marketing : IJTMkt
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Journal of Islamic marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Research in organizational change and development : an annual series featuring advances in theory, methodology and research
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ECONIS (ZBW)
15
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1
Applying the extended
attitude
formation
theory to central bank digital currencies
Tronnier, Frédéric
;
Harborth, David
;
Biker, Patrick
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014283275
Saved in:
2
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
3
An investigation of consumers’ negative attitudes towards banks
El Hajjar, Samer
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10014225821
Saved in:
4
Impact of brand familiarity on
attitude
formation
: insights and generalizations from a meta-analysis
Ladeira, Wagner Junior
;
Santiago, Joanna Krywalski
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1168-1179
Persistent link: https://www.econbiz.de/10013429136
Saved in:
5
Exploring the
attitude
formation
process of individuals towards new technologies : the case of augmented reality
Harborth, David
;
Kreuz, Heiko
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 125-153
Persistent link: https://www.econbiz.de/10012533927
Saved in:
6
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer
attitude
formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
7
Facilitating change through groups : formation of collective attitudes toward change
Bouckenooghe, Dave
;
Schwarz, Gavin M.
;
Hastings, Bradley
; …
- In:
Research in organizational change and development : an …
27
(
2019
),
pp. 143-165
Persistent link: https://www.econbiz.de/10012154316
Saved in:
8
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
9
Expectancy-value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants
Kempen, Elizabeth
;
Kasambala, Josephine
;
Christie, Lorna
; …
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 245-252
Persistent link: https://www.econbiz.de/10011708046
Saved in:
10
Managerial influence on
attitude
formation
in organizations : how to manage emergence
Woensel, Peter van
;
Gilder, Dick de
;
Besselaar, Peter …
- In:
Computational and mathematical organization theory
23
(
2017
)
4
,
pp. 496-523
Persistent link: https://www.econbiz.de/10011771876
Saved in:
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