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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer
reference
marketing
in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
2
Customer
reference
marketing
: conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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