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"Stop crying your heart out" : how failed founders can use emotional failure narratives
Spieth, Patrick
;
Klusmann, Christian D.
;
Klein, Sascha
- In:
Review of managerial science : RMS
18
(
2024
)
6
,
pp. 1709-1741
Persistent link: https://www.econbiz.de/10014552626
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The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
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