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Consumer behaviour
3
Exaggeration
3
Konsumentenverhalten
3
Online reviews
2
Viral marketing
2
Virales Marketing
2
Abstimmungsregel
1
Advertising effects
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Information aggregation
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Amyx, Douglas Alan
1
Balaji, M. S.
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1
Jiang, Jinglin
1
Kapoor, Payal S.
1
Liao, Li
1
Lu, Xi
1
Lumpkin, James R.
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Maity, Moutusy
1
Rausser, Gordon C.
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Simon, Leo K.
1
Sysalova, Hana
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Economic theory : official journal of the Society for the Advancement of Economic Theory
1
Journal of empirical finance
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service management
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ECONIS (ZBW)
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1
Deciphering big data in consumer credit evaluation
Jiang, Jinglin
;
Liao, Li
;
Lu, Xi
;
Wang, Zhengwei
; …
- In:
Journal of empirical finance
62
(
2021
),
pp. 28-45
Persistent link: https://www.econbiz.de/10012693314
Saved in:
2
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
3
Rational
exaggeration
and counter-
exaggeration
in information aggregation games
Rausser, Gordon C.
;
Simon, Leo K.
;
Zhao, Jinhua
- In:
Economic theory : official journal of the Society for …
59
(
2015
)
1
,
pp. 109-146
Persistent link: https://www.econbiz.de/10011374027
Saved in:
4
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
5
Exposing Pinocchio customers : investigating exaggerated service stories
Harris, Lloyd C.
;
Fisk, Raymond P.
;
Sysalova, Hana
- In:
Journal of service management
27
(
2016
)
2
,
pp. 63-90
Persistent link: https://www.econbiz.de/10011564667
Saved in:
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