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International journal of market research
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The influences of the characteristics of opinion leaders on consumer purchase intention in a
mobile
e-commerce
webcast context
Wang, Ping
;
Chen, Wen
- In:
International journal of networking and virtual …
28
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014315024
Saved in:
2
The role of interactivity on customer engagement in
mobile
e-commerce
applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
3
An efficient hybrid artificial bee colony algorithm for customer segmentation in
mobile
e-commerce
Deng, Xiaoyi
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
2
,
pp. 53-63
Persistent link: https://www.econbiz.de/10010187136
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