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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
2
Did a
public
campaign
influence debit card usage? : evidence from the Netherlands
Jonker, Nicole
;
Plooij, Mirjam
;
Verburg, Johan
- In:
Journal of financial services research : JFSR
52
(
2017
)
1/2
,
pp. 89-121
Persistent link: https://www.econbiz.de/10011777437
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