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The influence of eWOM over Myanmar consumers' purchase intention of cosmetic products : focused on the moderating role of social tie strength
Htuna, Zarni
;
Park, Jusik
;
Hai, Zhang
- In:
Journal of international trade & commerce
16
(
2020
)
4
,
pp. 75-94
Persistent link: https://www.econbiz.de/10012592567
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