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Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop : the application of S-O-R framework
Dwi Nugraha, Yudha
;
Suliyanto
;
Permana, Rezi Muhamad Taufik
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 493-517
Persistent link: https://www.econbiz.de/10014470333
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How endorser-product congruity and self-expressiveness affect Instagram
micro-celebrities
' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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