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Search: subject:"promotion strategy"
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promotion strategy
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
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Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Promotion strategy
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Strategic management
3
Strategisches Management
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2
Hotellerie
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International promotion strategy
2
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Online-Marketing
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Performance
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Sales promotion
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marketing mix
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Acceptance of users
1
Accounting
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Ahn, Tae-hong
1
Al-Sharif, Bader Mustafa
1
Al-Slehat, Zaher Abdel Fattah
1
Azar, Goudarz
1
Batsakis, Georgios
1
Cai, Gangwei
1
Cheng, T. C. E.
1
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1
Ganesh, K.
1
Gao, Weijun
1
Grisolía, José M.
1
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1
Heiets, Iryna
1
Hsiao, Hsin-I
1
Hsu, Min Chih
1
Hultman, Magnus
1
Jiang, Xinhong
1
Koo, Bon-ki
1
Kumble, Sushma
1
Lane, Tom D. T.
1
Lee, Jennifer J.
1
Lee, Timothy J.
1
Lee, Tzong-ru
1
Luo, Xueqing
1
Min, Jie
1
Morimura, Fumikazu
1
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1
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1
Quang Linh Huynh
1
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1
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1
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1
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1
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1
Theoharakis, Vasilis
1
Trihatmoko, R. Agus
1
Vafeiadis, Michail
1
Waddell, T. Franklin
1
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance management : IJBPM
1
International journal of economics and finance
1
International journal of hospitality management
1
International journal of market research
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of food products marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing i menedžment innovacij : m&mi
1
Research in world economy
1
Technological forecasting & social change : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
17
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1
Effect of marketing strategy on organizational efficacy via managerial accounting
Quang Linh Huynh
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
4
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014447617
Saved in:
2
Newsvendor model with voucher sales : a distributionally robust approach
Zhong, Yuanguang
;
Jiang, Xinhong
;
Zhang, Xiong
;
Min, Jie
; …
- In:
International transactions in operational research : a …
31
(
2024
)
4
,
pp. 2644-2671
Persistent link: https://www.econbiz.de/10014513276
Saved in:
3
On the (in)effectiveness of standardized versus adapted international promotion strategies : evidence from entrepreneurial firms
Hultman, Magnus
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014535221
Saved in:
4
Development of a hybrid model to plan segment based optimal
promotion
strategy
Ekinci, Yeliz
;
Güran, Aysun
- In:
International journal of market research
65
(
2023
)
5
,
pp. 642-662
Persistent link: https://www.econbiz.de/10014368523
Saved in:
5
Zero price effect on hotel demand : evidence from a discrete choice experiment
Zhang, Xian
;
Grisolía, José M.
;
Lane, Tom D. T.
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013556798
Saved in:
6
Designing online communication mix for machinery manufacturers
Spivakovskyy, Sergiy
;
Spivakovska, Tetiana
;
Zozulov, …
- In:
International journal of business performance …
23
(
2022
)
1/2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012798756
Saved in:
7
The green B&B promotion strategies for tourist loyalty : surveying the restart of Chinese national holiday travel after COVID-19
Cai, Gangwei
;
Xu, Lei
;
Gao, Weijun
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495090
Saved in:
8
A study on users' willingness to accept mobility as a service based on UTAUT model
Ye, Jianhong
;
Zheng, Jiaqi
;
Yi, Fabin
- In:
Technological forecasting & social change : an …
157
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012516172
Saved in:
9
The contingent effect of product relatedness on B2B firms pricing strategy : evidence from India
Batsakis, Georgios
;
Theoharakis, Vasilis
;
Azar, Goudarz
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 266-274
Persistent link: https://www.econbiz.de/10012146629
Saved in:
10
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
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