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Consumer behaviour
10
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9
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purchase funnel
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Information systems research : ISR
5
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
13
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
3
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
4
The impact of coupons on the visit-to-
purchase
funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
5
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
6
Distance and local competition in mobile geofencing
Ho, Yi-Jen
;
Dewan, Sanjeev
;
Ho, Yi-Chun
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10012493873
Saved in:
7
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the
purchase
funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
8
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
9
Modeling multichannel advertising attribution across competitors
Li, Yiyi
;
Xie, Ying
;
Zheng, Zhiqiang
- In:
Management information systems : mis quarterly
43
(
2019
)
1
,
pp. 263-286
Persistent link: https://www.econbiz.de/10012000159
Saved in:
10
Word-of-mouth system implementation and customer conversion : a randomized field experiment
Huang, Ni
;
Sun, Tianshu
;
Chen, Peiyu
;
Golden, Joseph M.
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 805-818
Persistent link: https://www.econbiz.de/10012118889
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