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~type_genre:"Aufsatz im Buch"
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Search: person:"Balmer, John M.T."
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Brand architecture
7
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Balmer, John M. T.
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Balmer, John M.T.
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Brexendorf, Tim Oliver
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Chen, Weifeng
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Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Foundations of corporate heritage
7
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Building corporate identity, image and reputation in the digital era
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
2
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
3
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
Saved in:
4
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
5
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
Saved in:
6
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011656793
Saved in:
7
Scrutinising the British Monarchy : the corporate brand that was shaken, stirred and survived
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 44-85)
.
2017
Persistent link: https://www.econbiz.de/10011656794
Saved in:
8
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
9
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
10
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
Foundations of corporate heritage
,
(pp. 214-243)
.
2017
Persistent link: https://www.econbiz.de/10011656853
Saved in:
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