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Mergers & Acquisitions : von der Strategie zur Integration ; Tagungsband zum 5. DocNet Management Symposium [am 16. November 2007]
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Markenführung bei M&A : zwei Praxisbeispiel zur Integration von Unternehmens- und Produktmarken
Brockdorff-Doutreval, Benita
;
Feige, Stephan
- In:
Mergers & Acquisitions : von der Strategie zur …
,
(pp. 145-160)
.
2007
Persistent link: https://www.econbiz.de/10014560089
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Integration der Corporate Brand bei M&A
Brockdorff-Doutreval, Benita
- In:
International mergers and acquisitions
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(pp. 89-112)
.
2005
Persistent link: https://www.econbiz.de/10003120271
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