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~type_genre:"Aufsatz im Buch"
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Brand management
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Consumer behaviour
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Online retailing
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Dall'Olmo Riley, Francesca
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De Chernatony, Leslie
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Manaresi, Angelo
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Scarpi, Daniele
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Advances in electronic marketing
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
E-Services : opportunities and threats
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The Routledge companion to contemporary brand management
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The marketing book
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ECONIS (ZBW)
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1
The roles of brands revisited
Dall'Olmo Riley, Francesca
- In:
The marketing book
,
(pp. 394-414)
.
2016
Persistent link: https://www.econbiz.de/10011471703
Saved in:
2
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
3
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
4
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
-
2010
Persistent link: https://www.econbiz.de/10003924091
Saved in:
5
The role of service type, familiarity, contact and internet experience when shopping online for services
Scarpi, Daniele
;
Dall'Olmo Riley, Francesca
;
Manaresi, …
- In:
E-Services : opportunities and threats
,
(pp. 133-156)
.
2007
Persistent link: https://www.econbiz.de/10003490284
Saved in:
6
Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors
Dall'Olmo Riley, Francesca
;
Scarpi, Daniele
;
Manaresi, …
- In:
Advances in electronic marketing
,
(pp. 45-66)
.
2005
Persistent link: https://www.econbiz.de/10003167945
Saved in:
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