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~type_genre:"Aufsatz im Buch"
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of marketing decision models
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The Sage handbook of advertising
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ECONIS (ZBW)
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Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
From Little's law to marketing science : essays in …
,
(pp. 23-48)
.
2016
Persistent link: https://www.econbiz.de/10011436071
Saved in:
2
Advertising models
Danaher, Peter J.
- In:
Handbook of marketing decision models
,
(pp. 81-106)
.
2008
Persistent link: https://www.econbiz.de/10003755262
Saved in:
3
Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
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