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~type_genre:"Aufsatz im Buch"
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
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