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Green advertising and the reluctant consumer
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10010399383
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