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~type_genre:"Aufsatz im Buch"
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Search: person:"King, Stephen"
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Advertising planning
13
Werbeplanung
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12
Markenartikel
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Aufsatz im Buch
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Collection of articles of several authors
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Sammelwerk
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King, Stephen
20
King, Stephen P.
5
Gans, Joshua
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King, Stephen D.
1
Wright, Julian
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A master class in brand planning : the timeless works of Stephen King
20
Conference proceedings / 1996 Industry Economics Conference : Australian National University, Canberra, 4 and 5 July 1996
1
Privatisation : a review of the Australian experience
1
Reforming Australia : new policies for a new generation
1
Technology evolution and the Internet
1
The evolution of antitrust in the digital era ; Volume 2
1
What's the use of economics? : Teaching the dismal science after the crisis ; [... a conference hosted by the Government Economic Service, GES and the Bank of England in February 2012 ...]
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ECONIS (ZBW)
26
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Do digital platforms need updated merger laws?
King, Stephen P.
-
2021
Persistent link: https://www.econbiz.de/10014560484
Saved in:
2
Wireless communications
Gans, Joshua
;
King, Stephen P.
;
Wright, Julian
-
2005
Persistent link: https://www.econbiz.de/10003398971
Saved in:
3
Future directions for competition policy
King, Stephen P.
- In:
Reforming Australia : new policies for a new generation
,
(pp. 122-136)
.
2004
Persistent link: https://www.econbiz.de/10003256537
Saved in:
4
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
5
What is a brand?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 27-40)
.
2007
Persistent link: https://www.econbiz.de/10003578198
Saved in:
6
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
7
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
8
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
9
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
10
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
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