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Fundamentals of marketing research ; Vol. 6
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Handbook of choice modelling
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Bayesian estimation of random utility models
Lenk, Peter J.
- In:
Handbook of choice modelling
,
(pp. 457-497)
.
2014
Persistent link: https://www.econbiz.de/10010424241
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
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