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~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
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Online retailing
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Dharmesti, Maria
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Liyanaarachchi, Gajendra
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Weaven, Scott
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Transforming relationship marketing : strategies and business models in the digital age
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ECONIS (ZBW)
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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
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2
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
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