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~type_genre:"Aufsatz im Buch"
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Search: person:"Vikas Mittal"
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Fundamentals of marketing research ; Vol. 3
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Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
Saved in:
2
Managing customer satisfaction
Mittal, Vikas
;
Frennea, Carly
- In:
Handbook of marketing strategy
,
(pp. 261-286)
.
2012
Persistent link: https://www.econbiz.de/10009530856
Saved in:
3
Customer loyalty in electronically mediated environments
Mittal, Vikas
;
Tsiros, Michael
- In:
E-Services : opportunities and threats
,
(pp. 79-109)
.
2007
Persistent link: https://www.econbiz.de/10003490275
Saved in:
4
Learning and using electronic information products and services : a field study
Mittal, Vikas
;
Sawhney, Mohanbir S.
-
2007
Persistent link: https://www.econbiz.de/10003540231
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