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Social Web
2,878
Social web
2,878
Web 2.0 technologies
570
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570
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466
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466
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267
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9
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9
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8
Koch, Michael
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Ozuem, Wilson
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7
Dölling, Steffen
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7
Buhse, Willms
6
Bullinger-Hoffmann, Angelika C.
6
Camilleri, Mark Anthony
6
Cao, Yiwei
6
Hinson, Robert
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Manzoor, Amir
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Michelis, Daniel
6
Wiedmann, Klaus-Peter
6
Bauer, Hans H.
5
Ebner, Winfried
5
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
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Kollmann, Tobias
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Langner, Sascha
5
Leimeister, Jan Marco
5
Meckel, Miriam
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5
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5
Ratten, Vanessa
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Stieglitz, Stefan
5
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5
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4
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Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
37
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
19
Information diffusion management and knowledge sharing ; volume 2
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Organizations and social networking : utilizing social media to engage consumers
15
The Routledge companion to digital consumption
15
Web 2.0 : the business model
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
14
Social media listening and monitoring for business applications
14
Strategic customer relationship management in the age of social media
14
Consumer psychology in a social media world
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
12
Social-Media-Handbuch : Theorien, Methoden, Modelle
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
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ECONIS (ZBW)
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61
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
62
From platform users to platform labor : understanding vlogging as a media industry in China
Wang, Xiaoxian
- In:
De Gruyter handbook of media economics
,
(pp. 369-378)
.
2024
Persistent link: https://www.econbiz.de/10014538943
Saved in:
63
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
64
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
Saved in:
65
Reveal the characteristics and commercial value of public opinion dissemination in the big data era : take the internet community Zhihu as an example
Yu, Benhai
;
Ni, Yufan
- In:
Internet finance and digital economy : advances in …
,
(pp. 765-780)
.
2024
Persistent link: https://www.econbiz.de/10014534688
Saved in:
66
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
Saved in:
67
How do prosumers collaborate inonline communities? : the four-level structure of collaborative prosumption practices
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska
; …
- In:
Understanding collaborative consumption
,
(pp. 27-42)
.
2024
Persistent link: https://www.econbiz.de/10014566139
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68
Self-regulating a collaborative engagement platform : case REKO
Leipämaa-Leskinen, Hanna
;
Närvänen, Elina
;
Makkonen, …
- In:
Understanding collaborative consumption
,
(pp. 54-66)
.
2024
Persistent link: https://www.econbiz.de/10014566194
Saved in:
69
Unveiling the supply chain : the interaction of sustainability, transparency and digital technologies
Bloemer, Alexander
;
Minner, Stefan
- In:
Environmentally responsible supply chains in an era of …
,
(pp. 141–164)
.
2024
Persistent link: https://www.econbiz.de/10014576006
Saved in:
70
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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