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Fragen oder Zuhören? : ein Vergleich von Kundenbefragungen und User Generated Content
Oetzel, Sebastian
;
Graf, Denise
- In:
Zukunft des Marketings
,
(pp. 91-107)
.
2023
online reviews to gather information about the drivers of customer satisfaction. A
topic
model
is used to empirically …
Persistent link: https://www.econbiz.de/10014516179
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