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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Online community"
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Social Web
2,877
Social web
2,877
Internet marketing
456
Online-Marketing
456
Consumer behaviour
254
Konsumentenverhalten
254
Web 2.0 technologies
233
Web 2.0-Technologien
233
Deutschland
221
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221
Beziehungsmarketing
202
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202
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184
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184
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174
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174
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170
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152
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152
Brand management
148
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148
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148
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148
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148
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148
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141
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141
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129
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128
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123
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123
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120
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120
Innovation management
97
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97
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94
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94
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87
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87
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80
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740
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68
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2,877
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Aufsatz im Buch
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11,629
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11,629
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2,877
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1,104
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1,104
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838
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836
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428
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Möslein, Kathrin
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Ozuem, Wilson
8
Adeola, Ogechi
7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Fantapié Altobelli, Claudia
7
Füller, Johann
7
Möhlenbruch, Dirk
7
Camilleri, Mark Anthony
6
Hinson, Robert
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
6
Wiedmann, Klaus-Peter
6
Bauer, Hans H.
5
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
5
Kollmann, Tobias
5
Langner, Sascha
5
Leimeister, Jan Marco
5
Manzoor, Amir
5
Meckel, Miriam
5
Ratten, Vanessa
5
Uhl, Axel
5
Walsh, Gianfranco
5
Bartl, Michael
4
Blumauer, Andreas
4
Buhse, Willms
4
Bullinger-Hoffmann, Angelika C.
4
Burmann, Christoph
4
Cao, Yiwei
4
Conruyt, Noe͏̈l
4
Constantinides, Efthymios
4
Coombs, W. Timothy
4
D'Andrea, Alessia
4
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Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
10
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ECONIS (ZBW)
2,877
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1
The welfare effects of social media
Allcott, Hunt
;
Braghieri, Luca
;
Eichmeyer, Sarah
; …
- In:
The political economy of social media
,
(pp. 25-30)
.
2023
Persistent link: https://www.econbiz.de/10014444274
Saved in:
2
Social media and mental health
Braghieri, Luca
;
Levy, Ro'ee
;
Makarin, Alexey
- In:
The political economy of social media
,
(pp. 31-44)
.
2023
Persistent link: https://www.econbiz.de/10014444279
Saved in:
3
Social media, news consumption and polarisation
Levy, Ro'ee
- In:
The political economy of social media
,
(pp. 47-58)
.
2023
Persistent link: https://www.econbiz.de/10014444281
Saved in:
4
The effect of social media on elections : evidence from the United States
Fujiwara, Thomas
;
Mueller, Karsten
;
Schwarz, Carlo
- In:
The political economy of social media
,
(pp. 89-97)
.
2023
Persistent link: https://www.econbiz.de/10014444286
Saved in:
5
Social media and protest participation : evidence from Russia
Enikolopov, Ruben
;
Makarin, Alexey
;
Petrova, Maria
- In:
The political economy of social media
,
(pp. 121-129)
.
2023
Persistent link: https://www.econbiz.de/10014444289
Saved in:
6
Social media and Xenophobia : evidence from Russia
Bursztyn, Leonardo
;
Egorov, Georgij V.
;
Enikolopov, Ruben
; …
- In:
The political economy of social media
,
(pp. 153-161)
.
2023
Persistent link: https://www.econbiz.de/10014444295
Saved in:
7
The political economy of social media in China
Qin, Bei
;
Strömberg, David
;
Wu, Yanhui
- In:
The political economy of social media
,
(pp. 175-183)
.
2023
Persistent link: https://www.econbiz.de/10014444301
Saved in:
8
Social media in autocracies
Yang, David Y.
- In:
The political economy of social media
,
(pp. 185-191)
.
2023
Persistent link: https://www.econbiz.de/10014444306
Saved in:
9
Contagion from social media to mainstream media
Cagé, Julia
;
Hervé, Nicolas
;
Mazoyer, Béatrice
- In:
The political economy of social media
,
(pp. 203-211)
.
2023
Persistent link: https://www.econbiz.de/10014444310
Saved in:
10
Digital payment systems : state and perspectives
Radenković, Božidar
;
Despotović-Zrakić, Marijana
; …
- In:
Digital Transformation of the Financial Industry : …
,
(pp. 203-216)
.
2023
Persistent link: https://www.econbiz.de/10013549160
Saved in:
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