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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Search: subject_exact:"Advertising industry"
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Werbewirtschaft
373
Advertising industry
370
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130
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60
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57
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Koslow, Scott
8
Silk, Alvin J.
8
Windels, Kasey
7
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5
Sasser, Sheila L.
5
Berndt, Ernst R.
4
Kilgour, Mark
4
Knuth, Ingo
4
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4
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4
Patwardhan, Padmini
4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
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American Association of Advertising Agencies
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
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Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Journal of business research : JBR
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Business history
2
Ekonomiska Samfundets tidskrift
2
Europäische Hochschulschriften / 5
2
Gender in management : an international journal
2
Human relations
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
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ECONIS (ZBW)
373
Showing
31
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40
of
373
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31
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
32
Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
Saved in:
33
Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G
;
Vdovichen, A. A.
;
Chychun, V. A
- In:
European research studies
21
(
2018
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
Saved in:
34
Advertising : should creative women be expected to "fake it?"
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Howe-Walsh, Liza
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 294-319
Persistent link: https://www.econbiz.de/10012515248
Saved in:
35
Are advertising agency creatives more creative than anyone else? : an exploratory test of competing predictions
De Gregorio, Federico
;
Windels, Kasey
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10012584577
Saved in:
36
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
37
Client-agency briefing : using paradox theory to overcome challenges associated with client resource deployment
Vafeas, Mario
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10012607904
Saved in:
38
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
39
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
40
European sources for advertising and marketing history
Strickland, Jeannette
- In:
Journal of historical research in marketing
14
(
2021
)
2
,
pp. 213-259
Persistent link: https://www.econbiz.de/10013329668
Saved in:
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