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~type_genre:"Aufsatz in Zeitschrift"
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Advertising
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Allen, Chris T.
8
Ewing, Douglas R.
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Madden, Thomas Justin
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Dixon, Andrea L.
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Ewing, Rondall L.
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Janiszewski, Chris A.
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Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
8
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1
Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.
;
Allen, Chris T.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
Saved in:
2
Authenticity as meaning validation : empirical investigation of iconic and indexical cues in a context of "green" products
Ewing, Douglas R.
;
Allen, Chris T.
;
Ewing, Rondall L.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 381-390
Persistent link: https://www.econbiz.de/10009668420
Saved in:
3
How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
Saved in:
4
Durch Zuhören motivieren
Stengel, James R.
;
Dixon, Andrea L.
;
Allen, Chris T.
- In:
Harvard-Business-Manager : das Wissen der Besten
26
(
2004
),
pp. 44-57
Persistent link: https://www.econbiz.de/10001900532
Saved in:
5
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
Saved in:
6
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
Saved in:
7
A closer look at classical conditioning
Allen, Chris T.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10001019290
Saved in:
8
Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T.
- In:
Journal of marketing & public policy : JM & PP ; an …
1
(
1982
),
pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
Saved in:
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