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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Broderick, Anne
3
Garry, Tony
2
Beasley, Mark
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Broderick, Anne J.
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Lahiffe, Katy
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Maclaran, Pauline
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Parsons, Elizabeth
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Journal of marketing management : MM
3
The journal of business & industrial marketing
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ECONIS (ZBW)
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Has munsnet changed me? : SNS influence on identity adaptation and consumption
Philips, Nichola
;
Broderick, Anne
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1039-1057
Persistent link: https://www.econbiz.de/10010411296
Saved in:
2
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
Saved in:
3
The need for adaptive processes of benchmarking in small business-to-business services
Broderick, Anne
;
Garry, Tony
;
Beasley, Mark
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 324-337
Persistent link: https://www.econbiz.de/10008655584
Saved in:
4
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony
;
Broderick, Anne J.
;
Lahiffe, Katy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
Saved in:
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