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~type_genre:"Aufsatz in Zeitschrift"
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Burmester, Alexa B.
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Clement, Michel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
2
Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Burmester, Alexa B.
;
Eggers, Felix
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 343-356
Persistent link: https://www.econbiz.de/10011527106
Saved in:
3
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
4
The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.
;
Becker, Jan U.
;
Heerde, Harald J. van
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 408-417
Persistent link: https://www.econbiz.de/10011428886
Saved in:
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