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~type_genre:"Aufsatz in Zeitschrift"
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Di Bernardo, Irene
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Mele, Cristina
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Russo Spena, Tiziana
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Italian journal of marketing : ITJM
2
Journal of service theory and practice
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ECONIS (ZBW)
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Serving customers through chatbots : positive and negative effects on customer experience
Ranieri, Angelo
;
Di Bernardo, Irene
;
Mele, Cristina
- In:
Journal of service theory and practice
34
(
2024
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10014526066
Saved in:
2
The phygital transformation : a systematic review and a research agenda
Mele, Cristina
;
Russo Spena, Tiziana
;
Marzullo, Marialuiza
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 323-349
Persistent link: https://www.econbiz.de/10014330961
Saved in:
3
Emergent understandings of the market
Mele, Cristina
;
Pels, Jaqueline
;
Spano, Maria
;
Di …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014227132
Saved in:
4
A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being
Mele, Cristina
;
Marzullo, Marialuisa
;
Di Bernardo, Irene
; …
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 52-74
Persistent link: https://www.econbiz.de/10012879149
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