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~type_genre:"Aufsatz in Zeitschrift"
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China
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Führungskräfte
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Product counterfeiting
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Aufsatz in Zeitschrift
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Fryxell, Gerald E.
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Yang, Deli
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Sie, Agnes K. Y.
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Journal of world business : JWB
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Management international review : mir ; journal of international business
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ECONIS (ZBW)
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Brand positioning and anti-counterfeiting effectiveness : a study of managers' perceptions of foreign brands in China
Yang, Deli
;
Fryxell, Gerald E.
- In:
Management international review : mir ; journal of …
49
(
2009
)
6
,
pp. 759-779
Persistent link: https://www.econbiz.de/10003911776
Saved in:
2
Anti-piracy effectiveness and managerial confidence : insights from multinationals in China
Yang, Deli
;
Fryxell, Gerald E.
;
Sie, Agnes K. Y.
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 321-339
Persistent link: https://www.econbiz.de/10003738034
Saved in:
3
Successful localization programs in China : an important element in strategy implementation
Fryxell, Gerald E.
;
Butler, John
;
Choi, Amanda
- In:
Journal of world business : JWB
39
(
2004
)
3
,
pp. 268-282
Persistent link: https://www.econbiz.de/10002185617
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