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~type_genre:"Aufsatz in Zeitschrift"
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Giannelloni, Jean-Luc
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Recherche et applications en marketing : RAM
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ECONIS (ZBW)
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Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance
Rémy, Eric
;
Roux, Dominique
;
Arnould, Eric J.
; …
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10014633064
Saved in:
2
Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance" : le marketing doit penser sa propre évolution à l’ère de l’...
Dekhili, Sihem
;
Merle, Aurélie
;
Ochs, Adeline
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10014633067
Saved in:
3
Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance"$dcontribution du discours lacanien à un marketing plus respo...
Garnier, Marion
;
Gotteland, David
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10014633068
Saved in:
4
Les dynamiques émotionnelles collectives : perspectives pour le marketing
Didry, Nico
;
Giannelloni, Jean-Luc
- In:
Recherche et applications en marketing
34
(
2019
)
4
,
pp. 105-132
Persistent link: https://www.econbiz.de/10012113829
Saved in:
5
A renewed perspective on the measurement of cross-cultural competence : an approach through personality traits and cross-cultural knowledge
Bartel-Radic, Anne
;
Giannelloni, Jean-Luc
- In:
European management journal
35
(
2017
)
5
,
pp. 632-644
Persistent link: https://www.econbiz.de/10011775134
Saved in:
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